You're hot, you're tired, you're stressed out. You reach into the fridge for a cool one and eagerly pop the pull tab. Even before the brew reaches your lips, you're already starting to relax. . .
Knowing that sensation and sound can cause a pleasant Pavlovian response, Japanese toy maker Bandai has introduced a number of novelty items in recent years that let users endlessly relive the oddly satisfying and addicting sensation of squeezing, tearing and pulling everyday objects like bubble wrap, cookie packages and even edamame beans.
Now the company is targeting those who respond happily to the experience of opening beer cans.
Slated for release in June, Mugen (endless) Can Beerwill be available in any of four colors for less than the cost of a few containers of the real stuff (819 yen).
Whaddya think? Did Japanese regional beer Takahashi come up with the idea for these brews as part of market expansion plans to America's red and blue states, as an ode to the choice given Neo of Matrix fame, or out of nostalgia toward Dr. Seuss?
I nearly got double-take whiplash from this poster series that was splashed all over Tokyo's Shibuya Station the other day (click for a larger view). Advertising MAX, a canned coffee brand from Coca-Cola Japan, the poster, roughly translated, screams "Totally super sweet coffee [that] gives you energy to the MAX".
I'd love to peek inside the creative/art directors' heads to see what else is lurking in there besides fragments of Superman and R. Crumb.
The latest surprising product from Japan Frito Lay? "Caffeine Snacks."
The variant show at right is Caramel Macchiato--which according to the package is a "corn snack that reproduces the taste of a vanilla café latte flavored with caramel syrup." Not only that, the bag contains about 150 mg of caffeine (the equivalent of about two 120 ml cups of coffee), which will "vitalize your day. . .[because] caffeine increases your performance, concentration and alertness."
In these uncertain economic times, some people may be
willing to try anything to protect their feeling of well being.
In Japan, some "salary men" seem to be taking
cues from a small, but growing number of peers who have found a new way to
maintain a sense of stability as they navigate the treacherous waters of
competitive business and modern life.
How are they doing it? Believe it or not, by seeking support from a new kind of
undergarment known as the "man bra."
No, these aren't transvestites--they're regular guys
who've discovered that wearing a bra makes them feel secure, and moreover,
helps improve their concentration (some overweight men have taken to the
garments to combat "man boobs" as well).
Surprisingly, this is not exactly a new phenomenon.
Japanese food and home products manufacturer Kracie came out with this new gum a couple of weeks ago. Combining the flavors of mixed fruits and black pepper, Pepperfruits gum could put a little bit of zing in your day.