This is just a start. I'll continue adding high-caliber marketing and advertising resources as I find them.
Please let me know if you've discovered other sites focused specifically on international marketing and advertising. I'm also keen to find more sites devoted to general marketing and advertising that are both well-written and designed.
The fact that you're here is proof of your interest in the Japanese market.
I'm glad that you read Japan Marketing News. We do our best to deliver a range of information, news and analyses related to products, marketing and advertising in Japan.
However, no website can cover every category and every brand in detail.
If you want to survive and thrive in Japan, you need in-depth market intelligence.
The optimal approach is to conduct tailor-made research on the market, your competitors and the consumer. But this can cost hundreds of thousands of dollars.
What to do?
A good first step is to tap into publicly available sources. The problem is that most of this information is available only in Japanese, and only from sources that highly-experienced marketers know exist.
We can help.
We've handled information gathering and analyses for trusted international brands like Microsoft, COACH, Bruno Magli, and many others. We can do the same for you.
We can also help with marketing strategy, product localization issues, advertising production and partnerships.
Japan Marketing News is produced by Spark Productions, a boutique marketing consultancy and creative shop located in Tokyo. If you need more information on any subject featured on these pages (or anything else related to products and marketing in Japan), Spark Productions is available to handle research, consulting and marcom-related design and development projects.
Japanese consumers are amongst the most demanding in the world, and international brands commonly need to modify their business strategies, products and communications approaches to survive and thrive in the Japanese market. Determining the right way to do this takes experience and expertise. Spark Productions specializes in showing “outsiders” the way into Japanese hearts, and pocketbooks.
Think your brand can prosper in Japan without making changes? Learn from the experience of others. Here are just a few world-leading labels that have revamped their product lineups and/or communications programs for the Japanese market:
Need references? Click here and see what CEOs and top executives of world-leading brands have to say about Spark Productions and its founder, Michael Fiorella.
SPARK PRODUCTIONS SERVICE LINEUP
Research and Analyses
- Guerilla research: tapping Japanese-language sources and networked experts
- Primary research: defining needs, selecting research companies, analyzing research results within the context of Japanese culture and customs
- Strategic orientation: the market, the consumer, the competition
- Brand diagnostics: what's wrong and right with your brand
Strategy and Business Development
- Segmentation and positioning issues
- Optimizing products for Japan
- Developing new products to meet special Japanese consumer needs
- Channel issues
- Maximizing media effectiveness in Japan
- Integrated branding
- After-service and the Japanese consumer
- PR issues
- Marketing strategy development and annual activities planning
- Strategic partnerships
- Market entry approaches
- Localization of international ad campaigns
- Development of integrated, Japan-only communications programs: ads, PR, collateral, events, and more
- Consulting and support to home market creative teams
- Ad hoc assignments: copywriting, photography, graphic design, website production, video, translation and localization work.
Most Japanese consumer products and services companies do not maintain English language websites focused on their domestic businesses. However, some do provide general information in English for investor relations purposes and a few have links related to products and marketing-related activities. The following are provided for reference.
ASAHI BREWERIES ASICS BENESSE BRIDGESTONE CANON CASIO COMPUTER CHUGAI PHARMACEUTICAL CITIZEN ELECTRONICS CLARION DAIHATSU MOTOR DAI-ICHI HOTEL FUJI PHOTO FILM FUJI TELEVISION FUJITSU GOLDWIN HITACHI IMPERIAL HOTEL ITO EN JAPAN AIRLINES KANEBO KAO KENWOOD KEY COFFEE KIKKOMAN KIRIN BREWERY KONAMI KONICA MINOLTA KYOTO HOTEL
MITSUBISHI MOTORS http://www.mitsubishi-motors.com/
MITSUI HOME http://www.mitsuihome.co.jp/f_menuB
NISSAN MOTOR http://www.nissan-global.com/EN/HOME/
PIONEER ELECTRONIC http://www.pioneer.co.jp/index-e.html
ROYAL HOTEL http://www.rihga.com/
SANYO ELECTRIC http://www.sanyo.co.jp/koho/index_e.htm
SAPPORO BREWERIES http://www.sapporobeer.jp/english/index.html
SUZUKI MOTOR http://www.globalsuzuki.com/index.html
TOYOTA MOTOR http://www.toyota.co.jp/english/