No matter where you turn in the land of the rising sun, you see people staring into their cell phones. Just what are Japanese users doing, besides surfing the web, exchanging e-mail, and looking at photos and video they've shot?
Amongst the questions:
Which of the following rich content do you look at on your cell phone? (Indicate all that apply)
Choices: "1 Seg" (One Seg) broadcasts, video sharing sites, anime, celebrity promotion videos, cell phone novels, cell phone comics.
The top three answers amongst all respondents?
1. "1 Seg" broadcasts (26.1%)
2. Video sharing sites (23.4%)
3. Cell phone novels (17.1%)
Interestingly, teen males and females differed significantly in their usage.
Top 2, male teens
1. "One Seg" (36.2%)
2. Video sharing (31.9%)
Top 2, female teens
1. Cell phone novels (50%)
2. Video sharing (36%)