If you're looking for an expert to personally guide you through the complex and fascinating world of Japanese products, retailing, consuming and advertising, look no further.
For the past 20 years Mike Fiorella has lived and worked in Japan, handling marketing projects for over 100 brands in categories ranging from luxury goods, apparel and accessories to packaged goods, restaurants, and consumer technology. An experienced marketing executive and producer, Mike has worked closely with CEOs, top executives and creative directors at world-leading companies like COACH, Bruno Magli, M&M/Mars and Microsoft—on new product introductions, brand relaunches, marketing strategy development, advertising campaigns, consumer promotions and more. He is fully fluent in Japanese and regularly collects critical market-related information that is accessible only to experienced marketing professionals through original Japanese sources. Moreover, he spends substantial time each week out in the market, staying abreast of developments both on the street and in key retail channels.
For more information and to discuss your special needs, e-mail Mike here.