This TV commercial from Softbank does a great job selling the Samsung 930SC. Not only is it incredibly eye-catching and engaging, it covers the bases in showing how the device offers a lot of the things Japanese consumers feel are missing from Apple's iPhone (e.g., it lets you watch TV, lets you send mail with emoji*, has a 5.1 MB pixel camera).
Academy award winning composer Ryuichi Nakamoto appears in the spot and composed the music as well.
See the full-motion version on Samsung Japan's website here.
* Emoji are Japanese style emoticons. Apple recently made a number of the graphics available for the iPhone in Japan.