You're hot, you're tired, you're stressed out. You reach into the fridge for a cool one and eagerly pop the pull tab. Even before the brew reaches your lips, you're already starting to relax. . .
Knowing that sensation and sound can cause a pleasant Pavlovian response, Japanese toy maker Bandai has introduced a number of novelty items in recent years that let users endlessly relive the oddly satisfying and addicting sensation of squeezing, tearing and pulling everyday objects like bubble wrap, cookie packages and even edamame beans.
Now the company is targeting those who respond happily to the experience of opening beer cans.
Slated for release in June, Mugen (endless) Can Beerwill be available in any of four colors for less than the cost of a few containers of the real stuff (819 yen).