Pizza Hut Japan targets kids, and everyone else

I think it was about a year ago that Pizza Hut Japan introduced a new "double roll" pizza that added filling-injected bread rolls to the crust. At the time, I checked to see if the company was selling this product anywhere else, and as far as I can tell, it wasn't. Here in Japan it was a big hit.

I had lost track of what the brand was doing ad-wise until yesterday, when I came across this spot.

It's a pretty straight-forward execution. No bells, no whistles -- not particularly creative. Nonetheless, it features some sizzle shots that will get some consumers' mouths watering.

On the surface, it would appear that the ad is aimed directly at kids -- which is fairly unusual in Japan for a non-snack product. But on closer review, it may be aiming more broadly.

The adorable twins are sure to resonate with moms and OLS, and since the performers are boys, males can probably identify too. What boy hasn't had a secret hideout or a sign hung on his bedroom door warning "no parents allowed!".

Click the image to see an enlarged version complete with rough translation. See the ad in its entirety here (click the green button below the twins).