Just 7 mm (.28 inch) thick and weighing 5 kg (11 lbs), the display is the company's thinnest and lightest LCD TV to date.
Besides the advances in size and weight, the company has been emphasizing the eco-friendliness of the new technology. According to a press release, LCDs of this type use about 50% less materials and 10% fewer module parts than comparable JVC displays, and employ no mercury in production thanks to the use of LED as the light source. The company also claims that the displays maintain the optical intensity and low-heat radiation performance of prior models.
