Asahi Brewing* just released this new product, dubbed "Ginger Draft." Despite the name, this isn't a shandy-like cocktail combining beer with ginger ale; it's a low-malt brew containing ginger extract. From the looks of the ad campaign and website, it's clearly targeting drinkers under 30.
*Thanks to reader David Kawabata who caught a typo in the original version of this article which mistakenly identified the brewer as Kirin instead of Asahi.
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