Effective Japanese TV ads: Lotte Chococo

You only need to learn four Japanese words to understand the core of this ad for Lotte's Chococo cookies.

Chokoko: the brand name
Doko: "where"
Koko: "here"
Soko: "there"

But those four words are enough, thanks to good direction, the right camera movement and effective music.

It's not much in terms of branding, but get your attention it does, and the quick product shot and eating scene were enough to start me hankering for those cookies. The tag narration at the end provides an additional boost for those who understand Japanese: "Crispy and rich chocolate cookies. Lotte Chococo."