Where Coca-Cola Japan has added a twist is in adding carbonation that's activated by shaking the can.
The first mouthful feels a bit like Jello, but then the carbonation hits you, producing the sensation that you're actually eating your soda.
Less adventurous souls and the conventionally minded (in other words, adults), may find this off-putting.
But Japanese kids are going to, ahem, eat it up.
And you are simply not going to believe the TV ads.
Fanta Japan regularly produces fairly "out-there" commercials, but you won't want to miss the ones currently posted on their website. After you reach the top page, click on TVCM, then play the video that comes up in the main screen.
In particular, keep a close eye out for this character, whose can shaking technique is going to stimulate a lot of chatter in some quarters.