Sony originally launched its VAIO line of computers on the strength of their multimedia readiness, and perhaps because almost all laptops these days are similarly equipped, they've chosen to re-emphasize that the brand is suited to creative types in their recent ads for the Type C model.
Claiming that the VAIO is "for people who express themselves," they're offering the Type C in five shades, and linking this to the idea that each of us can evolve into whomever we were meant to be (in a sense, show our true colors). They've done it by posing well-regarded musicians, actors, writers, dancers and models with different color machines and tagging on copy that (rather) roughly translated says:
Whether you live through your instrument. Bring innovation to tradition. Have a flair for fashion. Use words as your weapon. Or bring song to the world every day.Are you showing your true colors?*
For people who express themselves. VAIO Type C.
(Lit. "are you maturing into a good color?")
