Here's a corporate image-building ad from Shiseido that's representative of emotion-based advertising in Japan. Watch the expression on the actress' face and see if you can avoid: (a) becoming completely choked up, and (b) falling completely in love with Shiseido.
Rough translation of lyrics & voice over:
Today my boyfriend broke up with me.
I guess I knew it wasn't going to work out.
But, you know, at the time, he did have a faint smile on his face so. . .
And my mother, who used to wipe away my tears at times like this, is gone too. . .
I can forget. I can forget.
And become someone new.
I can forget. I can forget.
I can forget. I think I can.
I can forget. I can forget.
And become someone new.
I can forget. I can forget.
I can forget. I think I can.
Voice over: When you become someone new, a more beautiful tomorrow is certain.
Telop: For a moment. For a lifetime. Beautifully. Shiseido.
Notice that the ad doesn't show a single identifiable Shiseido brand. And that it's 90 seconds long.
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