Here's a pleasantly effective TV commercial for the Nissan March.
It's worth noting for several reasons.
- The manner in which Nissan blurs the line between lifestyle and autos. Both the car and the ad are targeting young women who desire good design and ease of use. The copy reads "Every day is more fun—using just one finger. It's just like magic. With one touch, I can do as I like, in a way that's like me. Nissan is shifting fashion." Note the specific shots of things that appeal to young Japanese women: beauty, food, feminine fashion, interior design, creativity (photography, music and writing). The greater emphasis on lifestyle is a common theme in Japanese marketing of late.
- The seamless integration of technology into the product and selling message: this car unlocks with fingerprint recognition and comes equipped with GPS navigation.
- The repeated use of a gesture, which is common in advertising in Japan (here, the pointing of the index finger).
- The colorful art direction, which brands in a manner that's tasteful and effective, without being intrusive.
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I am pleased as punch to announce the launch of Eye Prefer Paris Tours, which are 3-hour walking tours I will personally be leading. The Eye Prefer Paris Tour
includes many of the places I have written about including small museums & galleries, restaurants, cafes & food markets, secret addresses, fashion & home boutiques, parks, and much more.
Posted by: Louis Vuitton Outlte | July 30, 2011 at 10:04 AM