This commercial from the Japan Dairy Council combines cuteness and comedy to great effect. It's one of a series of popular ads that the Council has been running to promote milk consumption in Japan (a bit like the "Got Milk" campaign in the United States). It brings a dopey grin to my face every time I watch it.
------------------
Scene: Two school girls in a classroom.
Girl 1 (Yuko): "Wow, you're really drinking a lot of milk."
Girl 2: "Drinking milk] makes you pretty."
Yuko begins fantasizing about what might happen if she were beautiful. . .
Scene: School yard
A boy appears and hands Yuko a love letter. She takes it in disbelief.
Scene: Inside school
Yuko returns to her locker, and discovers that she's received thousands of love letters—she's received so many, in fact, that they flood the school and sweep her away. . .
Yuko: (screams)
Scene: Classroom
Hearing the screams, Girl 2 turns to her classmates
Girl 2: "Yuko is drowning."
Scene: Hallway
A boy (obviously one of the cutest at the school) bursts out of his classroom and runs down the hall screaming Yuko's name.
Boy (Jun): "Yuko!!!"
Scene: Exterior of school
On the bank of the torrential river of letters, Jun disrobes and dives straight in.
Yuko: "Jun-kun!"
Jun: "Yuko!!!"
Scene: River of letters
Jun butterflies through the deluge, and with effort, he finally reaches his goal.
Jun: "Are you all right?"
Yuko: "Yes" (slight pause) "Still, you'd better give me mouth-to-mouth resuscitation."
Scene: Classroom
Yuko comes out of her reverie
Yuko: "I've gotta drink some milk."
The ad closes with the girls drinking milk and taking the "milk pose."*
* Goofy poses are often used in Japanese TV ads as a kind of punctuation mark.
-----------
In case you haven't heard, Japan Marketing News was selected as a finalist in the 2006 Web Awards. Thank you to all of our readers (and special thanks to everyone who voted for us!)
----------
* Need more information on this subject? Click here.
Copyrights to the above ad, and all others shown on this site, are the property of the organizations and creators which produced them.
Comments